{"id":36659,"date":"2025-02-19T12:35:22","date_gmt":"2025-02-19T11:35:22","guid":{"rendered":"https:\/\/mapetiteplanete.org\/?p=36659"},"modified":"2025-03-04T10:23:56","modified_gmt":"2025-03-04T09:23:56","slug":"__trashed-4__trashed","status":"publish","type":"post","link":"https:\/\/mapetiteplanete.org\/en\/blog\/planete-mpp\/__trashed-4__trashed\/","title":{"rendered":"How can you transform your organization towards a sustainable model by involving your employees?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-2rem||-2rem||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0rem||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#21BE8B\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#2C2C69&Prime; width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><strong><b>COMMENT TRANSFORMER SON ORGANISATION VERS UN MOD\u00c8LE DURABLE, EN IMPLIQUANT SES COLLABORATEURS ?\u00a0<\/b><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>En 2024, les entreprises fran\u00e7aises ont franchi une nouvelle \u00e9tape dans l\u2019impl\u00e9mentation des politiques de Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE), comme l\u2019illustre le<\/span><a href=\"https:\/\/www.kantar.com\/fr\/inspirations\/developpement-durable\/2024-la-rse-en-2024-un-mouvement-en-pleine-acceleration\"><span style=\"font-weight: 400;\"> barom\u00e8tre RSE de Vendredi<\/span><\/a><span style=\"font-weight: 400;\">, r\u00e9alis\u00e9 en collaboration avec 12 autres partenaires. Selon cette \u00e9tude, 78 % des entreprises interrog\u00e9es disposent d\u00e9sormais d\u2019une \u00e9quipe d\u00e9di\u00e9e \u00e0 la RSE et 76 % ont allou\u00e9 un budget sp\u00e9cifique \u00e0 cette cause, contre 68 % en 2022.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2024\/07\/BLOG-Image-corps-article.png\u00a0\u00bb title_text=\u00a0\u00bbBLOG &#8211; Image corps article\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb34px|1px||-64px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||11px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb59px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-1px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><b>1\/ Les d\u00e9fis de l&rsquo;implantation de la RSE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Malgr\u00e9 l&rsquo;augmentation des ressources humaines et financi\u00e8res consacr\u00e9es \u00e0 la RSE, les responsables RSE se heurtent encore \u00e0 plusieurs obstacles. Le manque de temps que les collaborateurs peuvent consacrer aux missions et la priorisation insuffisante du sujet par la direction et les managers constituent des freins significatifs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour accompagner ses clients dans l\u2019\u00e9volution de leurs organisations vers un mod\u00e8le plus durable, MPP a organis\u00e9 un webinaire le 02 juillet 2024. Trois experts ont partag\u00e9 leurs visions et plusieurs conseils pour faire avancer ce processus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maxime Marchand<\/b><span style=\"font-weight: 400;\">, co-fondateur et CEO de<\/span><a href=\"https:\/\/www.maoboa.co\/\"> <b>Mao Boa<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stacy Algrain<\/b><span style=\"font-weight: 400;\">, militante et co-fondatrice de l\u2019agence de redirection \u00e9cologique<\/span><a href=\"https:\/\/www.bienbare.fr\/\"> <b>Bien Barr\u00e9<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Laurent Boisseuil<\/b><span>, co-fondateur de <\/span><a href=\"https:\/\/fresquedesorganisationsresponsables.org\/\"><b>La Fresque des Organisations Responsable<\/b><\/a><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><!-- --><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2024\/07\/10.png\u00a0\u00bb title_text=\u00a0\u00bb10&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb94px|||-2px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb94px|||-2px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb59px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-1px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><b>2\/ Pourquoi transformer son organisation vers un mod\u00e8le durable ?\u00a0<\/b><\/h2>\n<h3 style=\"text-align: left;\"><!-- --><\/h3>\n<p><span style=\"font-weight: 400;\">Les raisons de cette transformation sont multiples :<\/span><b> enjeux commerciaux<\/b><span style=\"font-weight: 400;\">, <\/span><b>obligations l\u00e9gales<\/b><span style=\"font-weight: 400;\">, <\/span><b>p\u00e9rennit\u00e9 du mod\u00e8le \u00e9conomique<\/b><span style=\"font-weight: 400;\">, marque employeur, entre autres. Laurent Boisseuil rappelle que de nombreux produits de consommation actuels ne pourront plus \u00eatre mis sur le march\u00e9 dans dix ans en raison de la crise environnementale. Les dirigeants doivent se poser des questions cruciales sur l\u2019\u00e9volution de leur mod\u00e8le d\u2019affaires.\u00a0 Les limites plan\u00e9taires doivent \u00eatre prises en compte pour \u00e0 la fois \u00eatre coh\u00e9rent et assurer une p\u00e9rennit\u00e9. Stacy Algrain interroge : \u00ab\u00a0Comment assurer un monde qui s\u2019effondre ?\u00a0\u00bb, soulignant l\u2019urgence de repenser les mod\u00e8les actuels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019identification des risques est une mission essentielle des agences de transition \u00e9cologique, telle que Bien Barr\u00e9, dont Stacy est co-fondatrice. Elle poss\u00e8de une double casquette, combinant activisme et expertise professionnelle. Dans ce cadre, Stacy a travaill\u00e9 sur les industries extractivistes et a constat\u00e9 qu\u2019elles ne se pr\u00e9occupent pas suffisamment des risques li\u00e9s \u00e0 l\u2019extraction des ressources naturelles.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb background_color=\u00a0\u00bb#EEF9FB\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">La responsabilit\u00e9 des entreprises face \u00e0 l\u2019urgence climatique est plus que n\u00e9cessaire. Ces derni\u00e8res doivent transformer leur mod\u00e8le et faire la bascule d\u2019une \u00e9conomie extractiviste vers une \u00e9conomie r\u00e9g\u00e9n\u00e9rative.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2024\/07\/11.png\u00a0\u00bb title_text=\u00a0\u00bb11&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb87px|||-2px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb87px|||-2px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb59px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-1px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><b>3\/ La r\u00e9glementation, une contrainte tr\u00e8s utile <\/b><span style=\"font-weight: 400;\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En Europe, la <\/span><b>CSRD<\/b><span style=\"font-weight: 400;\">, r\u00e9glementation en vigueur depuis le 1er janvier 2024 en France, fixe de nouvelles normes et obligations de reporting extra-financier, avec de multiples indicateurs, pour les grandes entreprises et celles cot\u00e9es en Bourse. Ces indicateurs portent sur les aspects environnementaux, sociaux et de gouvernance afin d&rsquo;\u00e9valuer leur approche sur les risques et les impacts li\u00e9s \u00e0 la durabilit\u00e9 tout au long de leur cha\u00eene de valeur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les Directeurs administratifs et financiers (DAF) ont un r\u00f4le \u00e9minent \u00e0 jouer dans l\u2019int\u00e9gration des politiques de Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE) au sein du mod\u00e8le \u00e9conomique et de la performance des entreprises, notamment gr\u00e2ce \u00e0 la CSRD. Cependant, Stacy Algrain souligne qu&rsquo;il est crucial de renforcer le pouvoir des d\u00e9partements RSE (DRSE) afin qu&rsquo;ils puissent \u00e9quilibrer les int\u00e9r\u00eats financiers court-termistes avec l\u2019engagement \u00e0 long terme de la RSE.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb background_color=\u00a0\u00bb#EEF9FB\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><strong>Une r\u00e9glementation n\u00e9cessaire<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Cette r\u00e9glementation pr\u00e9sente un avantage majeur : elle met toutes les entreprises sur un pied d\u2019\u00e9galit\u00e9. Elle s\u2019adresse non seulement aux citoyens, mais aussi aux financeurs et aux assurances. La CSRD oblige toutes les organisations \u00e0 consid\u00e9rer la soutenabilit\u00e9 de leur mod\u00e8le et \u00e0 d\u00e9finir une trajectoire environnementale claire. Il est important de la percevoir comme un enjeu organisationnel visant \u00e0 optimiser les actions et \u00e0 faire \u00e9voluer les processus internes. C\u2019est pour cette raison que l\u2019on parle de <\/span><b>transformation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2024\/07\/12.png\u00a0\u00bb title_text=\u00a0\u00bb12&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb52px|||-2px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb52px|||-2px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb59px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-1px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><b>4\/ Impliquer les collaborateurs<\/b><\/h2>\n<h3 style=\"text-align: left;\"><!-- --><\/h3>\n<p><span style=\"font-weight: 400;\">Maxime Marchand souligne que la transformation organisationnelle ne se r\u00e9alise pas uniquement par des processus ou de nouvelles chartes, mais par l\u2019engagement des collaborateurs et la transformation de leurs m\u00e9tiers. Pour rendre ce sujet attractif, une nouvelle approche de la cr\u00e9ation de valeur et une communication interne efficace sont essentielles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une organisation ne change pas uniquement par l\u2019instauration de nouveaux processus<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> Sa transformation se fait par la <\/span><b>compr\u00e9hension <\/b><span style=\"font-weight: 400;\">des collaborateurs de <\/span><b>l\u2019utilit\u00e9 de leur m\u00e9tier<\/b><span style=\"font-weight: 400;\">, de leur compl\u00e9mentarit\u00e9 ainsi que leur implication dans cette transformation.<\/span><span style=\"font-weight: 400;\"><span style=\"color: #99cc00;\"><\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb background_color=\u00a0\u00bb#EEF9FB\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><strong>Une demande croissante des clients<\/strong><\/h4>\n<p>Les clients exigent de plus en plus de transparence sur les engagements ESG\/RSE des entreprises. Maxime Marchand note que pr\u00e9senter une vision \u00e0 long terme et prouver les engagements est aujourd\u2019hui une n\u00e9cessit\u00e9.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2024\/07\/13.png\u00a0\u00bb title_text=\u00a0\u00bb13&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb188px|||-2px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb188px|||-2px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb59px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-1px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><b>5\/ Comment mener cette transformation<\/b><\/h2>\n<h3 style=\"text-align: left;\"><!-- --><\/h3>\n<p><span style=\"font-weight: 400;\">La RSE n\u00e9cessite une approche holistique :<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u2019appuyer sur ses alli\u00e9s<\/b><span style=\"font-weight: 400;\"> : Une transformation suit la courbe du changement, passant par des phases de d\u00e9ni, col\u00e8re, d\u00e9pression et r\u00e9engagement. Il faut s&rsquo;appuyer sur ses alli\u00e9s et convaincre un certain nombre de personnes, en prenant en compte le c\u00f4t\u00e9 humain, rappelle Laurent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rencontrer les parties prenantes<\/b><span style=\"font-weight: 400;\"> : sortir du bureau, sensibiliser, \u00e9couter et s\u2019adapter aux diverses parties prenantes est crucial. Stacy Algrain insiste sur la diplomatie et l\u2019adaptation face aux divers acteurs institutionnels et citoyens. Stacy \u00e9voque le concept philosophique du renoncement, c\u2019est-\u00e0-dire se lib\u00e9rer des attaches qui nous retiennent.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consacrer du temps (et des ressources)<\/b><span style=\"font-weight: 400;\"> : Laurent Boisseuil indique que la maturit\u00e9 de l\u2019entreprise conditionne les moyens n\u00e9cessaires pour une transformation efficace. Le comit\u00e9 de direction (CODIR) doit prioriser les sujets strat\u00e9giques et allouer les ressources n\u00e9cessaires. Sacraliser une r\u00e9union tous les 15 jours ou tous les mois est un premier pas. Si le budget est limit\u00e9, recruter au moins une personne en alternance pour g\u00e9rer les aspects op\u00e9rationnels, facilite la t\u00e2che du responsable de la RSE.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Obtenir du sponsorship du haut niveau<\/b><span style=\"font-weight: 400;\"> : la direction, comme nous l\u2019avons d\u00e9j\u00e0 mentionn\u00e9, est la cl\u00e9. N\u00e9anmoins, le middle management a aussi un r\u00f4le crucial \u00e0 jouer. Plus l&rsquo;orientation est claire, plus le processus sera rapide. Le cas de Fnac\/Darty, client de Mao Boa, en est un bon exemple. Leur d\u00e9fi \u00e9tait d&rsquo;atteindre un minimum de ventes de seconde main, de location et de r\u00e9paration. La direction a pr\u00e9sent\u00e9 la strat\u00e9gie aux magasins, qui l&rsquo;ont ensuite transmise aux r\u00e9f\u00e9rents RSE de chaque boutique. Le management de proximit\u00e9 a \u00e9t\u00e9 impliqu\u00e9, avec une communication claire et des objectifs chiffr\u00e9s.<\/span><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb background_color=\u00a0\u00bb#EEF9FB\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><b>Rendre attractive la d\u00e9marche<\/b><span style=\"font-weight: 400;\"> :<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Les efforts doivent \u00eatre internes, pour les collaborateurs, mais aussi externes. Les clients commencent \u00e0 s\u2019aligner avec la tendance RSE et posent continuellement des questions sur les engagements, les enjeux et l\u2019impact business ESG\/RSE. Les entreprises doivent leur pr\u00e9senter leur vision de long terme et prouver leur engagement pour gagner en cr\u00e9dibilit\u00e9. Des organisations comme<\/span><a href=\"https:\/\/www.les-collectifs.eco\/mission-et-actions\"><span style=\"font-weight: 400;\"> Les Collectifs<\/span><\/a><span style=\"font-weight: 400;\"> existent pour accompagner les salari\u00e9s engag\u00e9s \u00e0 mener \u00e0 bien la transition \u00e9cologique. Jetez-y un coup d&rsquo;\u0153il.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2024\/07\/14.png\u00a0\u00bb title_text=\u00a0\u00bb14&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb93px|||-2px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb93px|||-2px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2C2C69&Prime; text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb59px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-1px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><b>6\/ Les outils<\/b><\/h2>\n<h3 style=\"text-align: left;\"><!-- --><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coalition<\/b><span style=\"font-weight: 400;\"> : un bon exemple est la <\/span><a href=\"https:\/\/www.strategies.fr\/creations\/campagnes\/LQ3156565C\/humanfish-et-fantastic-pour-accro-happyvore-heura-et-la-vie-victoire-sans-appel-des-acteurs-du-vegetal-avril-2024.html\"><span style=\"font-weight: 400;\">campagne de communication<\/span><\/a><span style=\"font-weight: 400;\"> r\u00e9cente des marques d\u2019alternatives v\u00e9g\u00e9tales \u00e0 la viande qui a aid\u00e9 \u00e0 faire sauter les lobbys et \u00e0 d\u00e9passer la logique de la concurrence. Les marques Accro, Happyvore, Heura et La Vie se sont alli\u00e9es pour passer un message puissant et ont obtenu du Conseil d\u2019Etat la suspension de la loi visant \u00e0 censurer les appellations carn\u00e9es pour les alternatives v\u00e9g\u00e9tales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mont\u00e9e en comp\u00e9tences<\/b><span style=\"font-weight: 400;\"> : offrir aux salari\u00e9s l&rsquo;opportunit\u00e9 de se former afin qu&rsquo;ils puissent intervenir tant \u00e0 l&rsquo;\u00e9chelle individuelle que dans le cadre de leur m\u00e9tier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Action<\/b><span style=\"font-weight: 400;\"> : Donner les moyens d\u2019agir pour que les salari\u00e9s se sentent et soient dans l\u2019action (du temps, un budget, une formation,&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communication<\/b><span style=\"font-weight: 400;\"> : partagez aux \u00e9quipes les chiffres cl\u00e9s et les grandes avanc\u00e9es du projet est crucial afin de les embarquer. L\u2019utilisation de la matrice\u201d impact\/difficult\u00e9\u201d (impact de la mise en place d\u2019une initiative \u00e9cologique, versus difficult\u00e9 de mise en place) peut \u00eatre un bon d\u00e9but pour prioriser ses chantiers. Commencez \u00e0 communiquer d\u00e8s les premi\u00e8res victoires\/avanc\u00e9es pour leur montrer que c\u2019est possible !<\/span><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb background_color=\u00a0\u00bb#EEF9FB\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><b>Accompagnement<\/b><span style=\"font-weight: 400;\"> : <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Aujourd\u2019hui, l&rsquo;\u00e9cosyst\u00e8me compte une pluralit\u00e9 d\u2019acteurs diff\u00e9rents et compl\u00e9mentaires pour accompagner les entreprises dans les diff\u00e9rentes \u00e9tapes de leur d\u00e9veloppement RSE.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\"><strong>En conclusion<\/strong>, comme tout processus de transformation en organisation, la transformation durable d\u2019une entreprise doit favoriser l\u2019engagement de toutes ses parties prenantes : \u00e9quipe dirigeante, collaborateurs, clients, etc.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Les entreprises ont aujourd\u2019hui l\u2019opportunit\u00e9 de se r\u00e9inventer : r\u00e9inventer leurs mod\u00e8les d\u2019affaires et r\u00e9inventer leur raison d\u2019\u00eatre dans le but de devenir r\u00e9g\u00e9n\u00e9ratives. Les initiatives volontaires et les cadres r\u00e9glementaires se structurent de plus en plus pour concilier limites plan\u00e9taires et mod\u00e8les d\u2019affaires.\u00a0<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est n\u00e9cessaire d\u2019int\u00e9grer les contraintes physiques et biologiques de la nature, ainsi que l\u2019\u00e9volution du climat et ses ph\u00e9nom\u00e8nes (potentielles catastrophes associ\u00e9es) dans son processus de cr\u00e9ation de valeur pour revoir son mod\u00e8le d\u2019affaires.<\/span> <span style=\"font-weight: 400;\">Anticiper la transformation n\u2019est pas seulement un enjeu \u00e9cologique mais \u201cbusiness<\/span><span style=\"font-weight: 400;\">\u201d. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La convergence des objectifs des responsables de l\u2019impact (Chief Impact Officer et\/ou responsable RSE) avec ceux de la direction financi\u00e8re et de la direction g\u00e9n\u00e9rale est primordiale pour \u00e9tablir un lien solide entre les enjeux commerciaux et la transition durable. La directive CSRD (Corporate Sustainability Reporting Directive) repr\u00e9sente un levier essentiel pour renforcer cette priorit\u00e9.\u00a0\u00bb<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Il faut aussi se poser les bonnes questions pour ne pas chercher \u00e0 r\u00e9pliquer \u00e0 tout prix les solutions appliqu\u00e9es par d\u2019autres acteurs, afin de trouver des actions adapt\u00e9es \u00e0 la maturit\u00e9 et au secteur d\u2019activit\u00e9 de sa structure.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Le temps est la ressource la plus sollicit\u00e9e. Valorisez diff\u00e9rents formats de participation, \u00e9ventuellement en asynchrone, et facilitez leur mise en \u0153uvre via divers outils. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Rappelez constamment l&rsquo;importance et la strat\u00e9gie derri\u00e8re ces initiatives. Lorsque le sujet devient strat\u00e9gique, le soutien du management et de la direction doit \u00eatre r\u00e9it\u00e9r\u00e9.\u00a0 Il semble primordial d&rsquo;\u00ab incentiver \u00bb le management interm\u00e9diaire dans leurs objectifs pour cette d\u00e9marche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le changement r\u00e9side surtout dans la consid\u00e9ration de<\/span><strong> la durabilit\u00e9 comme un investissement et non un centre de co\u00fb<\/strong><span style=\"font-weight: 400;\"><strong>t.<\/strong> Comprendre qu&rsquo;il n\u2019y a pas une unique solution et se rappeler que de nombreux acteurs sont disponibles pour accompagner les structures dans cette transition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Des outils comme La Fresque des Organisations Responsables sensibilisent les salari\u00e9s et proposent des pistes de solutions. Mao Boa propose une m\u00e9thodologie en trois \u00e9tapes : comprendre, agir, \u00e9valuer. <\/span><strong><a href=\"https:\/\/mapetiteplanete.org\/mpp-en-entreprise\/\">Ma Petite Plan\u00e8te<\/a><\/strong><span style=\"font-weight: 400;\"> offre des d\u00e9fis pour adopter les bonnes pratiques et d\u00e9couvrir des alternatives. Bien Barr\u00e9 fournit des conseils d\u2019experts \u00e0 chaque \u00e9tape de la transformation.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pour aller plus loin, nous actualisons constamment le catalogue post-\u00e9dition adress\u00e9 \u00e0 nos clients, qui recueille les diff\u00e9rents acteurs qui aident les structures \u00e0 d\u00e9velopper et mettre en place leur politique RSE. De quoi se lancer facilement !<br \/><\/span><span style=\"font-weight: 400;\"><br style=\"font-weight: 400;\" \/><strong><a href=\"https:\/\/www.linkedin.com\/in\/maria-fernanda-forero-247a1134\/\">Maria-Fernanda Forero<\/a><br \/><\/strong>Reponsable des partenariats chez MPP<br \/><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p style=\"text-align: center;\"><strong>D\u00e9couvrez le challenge pour les entreprises, collectivit\u00e9s et universit\u00e9s :<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/mpp-en-entreprise\/\u00a0\u00bb button_text=\u00a0\u00bbParticiper au challenge\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#2C2C69&Prime; button_bg_color=\u00a0\u00bb#D1EFF5&Prime; button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_icon_color=\u00a0\u00bb#F9DC6C\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2C2C69&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb90%\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb50%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-size: large;\"><strong>MPP BLOG<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/mapetiteplanete.org\/blog_zoom_planete\/\" title=\"Zoom Plan\u00e8te\" style=\"color: #ffffff;\">Zoom Plan\u00e8te<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/mapetiteplanete.org\/ma-petite-map\/\" title=\"Ma Petite MAP'\" style=\"color: #ffffff;\">Ma Petite MAP&rsquo;<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/mapetiteplanete.org\/blog_planete_mpp\/\" title=\"Plan\u00e8te MPP\" style=\"color: #ffffff;\">Plan\u00e8te MPP<\/a><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb50%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-size: large;\"><strong>NOUS SUIVRE<\/strong><\/span><\/p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb width__hover=\u00a0\u00bb70%\u00a0\u00bb][et_pb_social_media_follow_network social_network=\u00a0\u00bbfacebook\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.facebook.com\/MaPetitePlaneteLeJeu\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#8CD7E5&Prime; background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bblinkedin\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/company\/ma-petite-plan%C3%A8te\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F9DC6C\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bbinstagram\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.instagram.com\/mapetiteplanete_le_jeu\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#21BE8B\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb50%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"text-decoration: line-through;\">\u00a0\u00a0<\/span> RETOUR VERS LE SITE<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb50%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-size: large;\"><strong>NOUS CONTACTER<\/strong><\/span><\/p>\n<p><strong>MPP ENTREPRISE<\/strong><\/p>\n<p><span style=\"font-size: small;\">mathilde@mapetiteplanete.org<\/span><\/p>\n<p><strong>MPP SCOLAIRE<\/strong><\/p>\n<p><span style=\"font-size: small;\">chloe@mapetiteplanete.org<\/span><\/p>\n<p><strong>AUTRES<\/strong><\/p>\n<p><span style=\"font-size: small;\">clement@mapetiteplanete.org<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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Selon cette \u00e9tude, 78 % des entreprises interrog\u00e9es [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[37],"class_list":["post-36659","post","type-post","status-publish","format-standard","hentry","category-planete-mpp","tag-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment transformer son organisation vers un mod\u00e8le durable en impliquant ses collaborateurs ?<\/title>\n<meta name=\"description\" content=\"En 2024, les entreprises fran\u00e7aises ont franchi une nouvelle \u00e9tape dans l\u2019impl\u00e9mentation des politiques de Responsabilit\u00e9 Soci\u00e9tale des 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