{"id":31533,"date":"2022-11-03T14:48:57","date_gmt":"2022-11-03T13:48:57","guid":{"rendered":"https:\/\/mapetiteplanete.org\/?p=31533"},"modified":"2022-12-20T11:50:36","modified_gmt":"2022-12-20T10:50:36","slug":"business-du-zero-dechet-eviter-le-greenwashing","status":"publish","type":"post","link":"http:\/\/mapetiteplanete.org\/es\/blog\/zoom-planete\/zero-dechet\/business-du-zero-dechet-eviter-le-greenwashing\/","title":{"rendered":"Empresas con cero residuos: evitar el \"greenwashing\" (lavado verde)"},"content":{"rendered":"

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Adopter les bonnes pratiques Z\u00e9ro d\u00e9chet<\/h1>\n

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Le z\u00e9ro d\u00e9chet est \u00e0 la mode, et c\u2019est tant mieux\u00a0! Mais attention, nous pouvons paradoxalement \u00eatre pouss\u00e9s \u00e0 acheter des objets produisant eux-m\u00eames des d\u00e9chets ou qui sont fortement consommateurs en ressources neuves. D\u00e9cryptage avec Laura Frouin, charg\u00e9e de projet au sein de l\u2019association Zero Waste France<\/span>[1]<\/span><\/a>*<\/span><\/p>\n

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Bonjour Laura !
Commen\u00e7ons par un \u00e9tat des lieux\u00a0: combien de personnes pratiquent le z\u00e9ro d\u00e9chet en France, quelle est la tendance\u00a0?<\/span><\/h3>\n

Bonjour\u00a0! Il n\u2019y a pas encore d\u2019\u00e9tudes sur le sujet, toutefois, on a observ\u00e9 un r\u00e9el engouement depuis 2016-2017<\/strong> pour le z\u00e9ro d\u00e9chet, notamment gr\u00e2ce \u00e0 des livres qui ont eu beaucoup d\u2019\u00e9cho, comme celui de B\u00e9a Johnson<\/a><\/span>\u00a0et gr\u00e2ce \u00e0 l\u2019essor des magasins en vrac. Cela a mis en lumi\u00e8re un mode de vie qui existait d\u00e9j\u00e0.<\/p>\n

Aujourd\u2019hui, tout le monde ou presque sait ce qu\u2019est le z\u00e9ro d\u00e9chet<\/strong>, et beaucoup de personnes le pratiquent \u00e0 diff\u00e9rents niveaux<\/strong>, par exemple en achetant des v\u00eatements de seconde main.<\/p>\n


<\/span>Peut-on dire qu’il y a d\u00e9sormais une mode et un business du z\u00e9ro d\u00e9chet ?<\/span><\/h3>\n

Pour bien comprendre, revenons sur la d\u00e9finition du z\u00e9ro d\u00e9chet. Le z\u00e9ro d\u00e9chet, c\u2019est la pyramide des 5R.<\/strong> La priorit\u00e9, c\u2019est de refuser<\/strong>, en se demandant si on a vraiment besoin d\u2019un objet. Ensuite, il s\u2019agit de r\u00e9duire<\/strong>, de n\u2019acheter que le n\u00e9cessaire et d\u2019\u00e9viter le gaspillage, puis de r\u00e9utiliser<\/strong>, en favorisant la seconde main, la location, le don, \u00e0 l\u2019achat neuf. Enfin, il s\u2019agit de recycler<\/strong> et de rendre \u00e0 la terre<\/strong> \u2013 composter.<\/p>\n

A partir de cette d\u00e9finition<\/a><\/span>, le z\u00e9ro d\u00e9chet consiste avant tout \u00e0 refuser l\u2019achat d\u2019objets neufs et \u00e0 usage unique. Certains peuvent s\u2019av\u00e9rer tr\u00e8s pratiques, comme les tupperwares et les culottes de r\u00e8gles. Si l\u2019on est incit\u00e9s \u00e0 renouveler des objets z\u00e9ro d\u00e9chet, parce que c\u2019est beau ou \u00e0 la mode, alors l\u2019ADN du z\u00e9ro d\u00e9chet est perdue, et il y a effectivement une d\u00e9rive.<\/strong><\/p>\n

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Quels sont les exemples phares de cette d\u00e9rive\u00a0?<\/span><\/h3>\n

Parmi les exemples les plus embl\u00e9matiques, on trouve les tote bags, les gourdes et les gobelets.<\/strong> J\u2019insiste sur le fait que ces trois objets sont, dans le principe, de bonnes id\u00e9es, \u00e0 condition qu\u2019on n\u2019en ait pas 36 et qu\u2019on les r\u00e9utilise vraiment\u00a0!<\/p>\n

C\u2019est ainsi toujours un peu la folie des tote bags<\/strong>\u00a0: tous les \u00e9v\u00e8nements et entreprises veulent leur tote bag logot\u00e9. Or, le tote bag a un impact environnemental beaucoup plus important que le sac plastique. Fabriqu\u00e9 \u00e0 partir de coton, il est tr\u00e8s consommateur en eau et souvent produit \u00e0 l\u2019autre bout de la plan\u00e8te. D\u2019apr\u00e8s l\u2019Agence danoise de l\u2019Environnement<\/a><\/span>, il faut au moins 149 utilisations d\u2019un tote bag pour qu\u2019il ait un meilleur bilan carbone qu\u2019un sac plastique, et entre 7 000 et 20\u00a0000 utilisations pour un meilleur impact environnemental.<\/strong> Chez Zero Waste France, nous d\u00e9conseillons la fabrication de tote bags\u00a0: les consommateurs n\u2019en ont plus r\u00e9ellement besoin car ils en ont d\u00e9j\u00e0.<\/p>\n

C\u2019est exactement la m\u00eame chose pour les gourdes, qui sont majoritairement fabriqu\u00e9es en acier inoxydable et proviennent tr\u00e8s souvent de Chine.<\/p>\n

Enfin, m\u00e9fions-nous de l\u2019engouement pour les gobelets en plastique donn\u00e9s \u00e0 tout va lors d\u2019\u00e9v\u00e8nements comme les festivals. Malgr\u00e9 le syst\u00e8me de consigne, leur taux retour est encore faible. Chez Zero Waste France, nous incitons les organisateurs d\u2019\u00e9v\u00e8nements \u00e0 utiliser des gobelets neutres afin que les festivaliers soient incit\u00e9s \u00e0 les ramener plut\u00f4t qu\u2019\u00e0 les garder chez eux.<\/p>\n

\u00a0<\/span><\/p>\n

Quels sont tes conseils pour ne pas tomber dans les mauvais travers du z\u00e9ro d\u00e9chet ?<\/strong><\/h3>\n

En premier lieu, il s\u2019agit de se rappeler de la hi\u00e9rarchie des 5R<\/strong>, en se demandant d\u2019abord si on a r\u00e9ellement besoin d\u2019un objet, et, si oui, en favorisant la location, le don, l\u2019achat de seconde main ou l\u2019auto-fabrication.<\/p>\n

Ensuite, si on ach\u00e8te \u2013 et quand c\u2019est possible \u2013 privil\u00e9gions l\u2019achat local et ind\u00e9pendant<\/strong>, par exemple chez un artisan ou magasin de son quartier, ou, si l\u2019on habite \u00e0 Paris, \u00e0 la Maison du Z\u00e9ro D\u00e9chet<\/a><\/span> cr\u00e9\u00e9e par Zero Waste France, dans le 12\u00e8me arrondissement. Concr\u00e8tement, acheter local consiste par exemple \u00e0 fuir les bee wraps<\/em> fabriqu\u00e9s hors Europe ou France\u00a0!<\/p>\n

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Le mot de la fin ?<\/strong><\/h3>\n

Au-del\u00e0 des d\u00e9rives du business z\u00e9ro d\u00e9chet, ce qui nous pr\u00e9occupe actuellement, c\u2019est le greenwashing g\u00e9n\u00e9ralis\u00e9 des marques<\/strong>, qui ont compris que la pr\u00e9occupaton environnementale des clients devenait forte. Elles jouent \u00e9norm\u00e9ment sur les mots, comme la recyclabilit\u00e9 d\u2019un produit, son caract\u00e8re durable ou z\u00e9ro d\u00e9chet\u2026 Or, bien souvent, ce n\u2019est que de la communication\u00a0! Il n\u2019y a pas du tout de remise en cause du mod\u00e8le \u00e9conomique, social et environnemental derri\u00e8re. Nous incitons donc les consommateurs \u00e0 redoubler de prudence\u00a0!<\/p>\n

Des associations d\u00e9posent \u00e9galement plainte pour greenwashing, comme c\u2019est le cas en ce moment de Zero Waste France contre Adidas et New Balance<\/a><\/span>[6]<\/a>.<\/strong> New Balance se targue par exemple de mettre fin \u00e0 la crise du plastique en vendant des baskets issues \u00e0 50% du recyclage.<\/p>\n

Enfin, il est important que l\u2019Etat l\u00e9gif\u00e8re<\/strong> sur le sujet. Ainsi, le terme biod\u00e9gradable est d\u00e9sormais interdit, car il ne veut rien dire\u2026 tout mat\u00e9riau finit par se biod\u00e9grader, mais parfois apr\u00e8s des centaines et milliers d\u2019ann\u00e9es, comme le plastique.<\/p>\n

<\/strong><\/strong><\/p>\n

Un grand merci \u00e0 Laura pour sa disponibilit\u00e9\u00a0!<\/span><\/h3>\n

Zero Waste France<\/strong> est une association environnementale de r\u00e9f\u00e9rence luttant depuis 25 ans pour la r\u00e9duction des d\u00e9chets \u00e0 la source ainsi que pour une meilleure gestion des d\u00e9chets<\/span><\/p>\n

    <\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/decouvrir-le-jeu\/\u00a0\u00bb button_text=\u00a0\u00bbParticiper \u00e0 la prochaine \u00e9dition\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#2C2C69″ button_bg_color=\u00a0\u00bb#D1EFF5″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_icon_color=\u00a0\u00bb#F9DC6C\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2022\/11\/BLOG-Portrait-Redacteur\u00b7trice-BLOG-2.png\u00a0\u00bb title_text=\u00a0\u00bbBLOG Portrait R\u00e9dacteur\u00b7trice BLOG (2)\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb17%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#21BE8B\u00a0\u00bb text_orientation=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Cet interview a \u00e9t\u00e9 r\u00e9alis\u00e9 par Agathe L.<\/strong>, sa devise : \u201cOn n\u2019est jamais trop petit pour faire une diff\u00e9rence\u201d (Greta Thunberg).<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#EF6B51″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    LES TH\u00c8MES MPP<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333″ text_font_size=\u00a0\u00bb25px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Les prochains th\u00e8mes<\/p>\n

    [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/mapetiteplanete.org\/wp-content\/uploads\/2022\/10\/Screen-Shot-10-19-22-at-07.31-PM-2.png\u00a0\u00bb alt=\u00a0\u00bbzero dechet\u00a0\u00bb title_text=\u00a0\u00bbScreen Shot 10-19-22 at 07.31 PM (2)\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb20%\u00a0\u00bb width_tablet=\u00a0\u00bb37%\u00a0\u00bb width_phone=\u00a0\u00bb49%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||-89px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-89px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Adopter les bonnes pratiques Z\u00e9ro d\u00e9chet Le z\u00e9ro d\u00e9chet est \u00e0 la mode, et c\u2019est tant mieux\u00a0! Mais attention, nous pouvons paradoxalement \u00eatre pouss\u00e9s \u00e0 acheter des objets produisant eux-m\u00eames des d\u00e9chets ou qui sont fortement consommateurs en ressources neuves. D\u00e9cryptage avec Laura Frouin, charg\u00e9e de projet au sein de l\u2019association Zero Waste France[1]*   […]<\/p>\n","protected":false},"author":30,"featured_media":31546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[49],"tags":[37],"class_list":["post-31533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-dechet","tag-article"],"yoast_head":"\nLes mauvaises pratiques et le greenwashing dans le Z\u00e9ro d\u00e9chet<\/title>\n<meta name=\"description\" content=\"Interview avec Zero Waste France : comment \u00e9viter de tomber dans les mauvaises pratiques et comment distinguer les d\u00e9marches de greenwashing ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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